Promoters Corner – Tara Laviolette from TNT Muscle

We chat with Tara Laviolette from Alberta’s TNT Muscle about how she is pivoting her Fitness Promotions company during this time. Pivoting to service the new COVID economy means making it easier for your clients to be able to compete and get on stage, whether that means eliminating audiences, hosting online seminars, or postponing show dates to align with provincial restrictions. Adapting your business to suit your athletes’ lifestyle changes will make it easier for everyone to navigate this challenging time. Listen to us discuss the new fitness show opportunities worth exploring in the short-term, and in anticipation of a longer-lasting “new normal.”