Influential Sports Inc is once again excited to continually bring new innovation to the fitness industry with their launch of the first-ever digital NFT Award to be given to top placing athletes at the Vancouver Island Showdown on July 17th, 2021 in Victoria, British Columbia Canada. NFT stands for Non-Fungible Token and it has been the craze in the collectable space in 2021 as it takes physical collectables such as trading cards, art, and not medals/trophies and digitizes them to the blockchain in perpetuity for athletes to cherish for their lifetime. 

Simply put, a Non-Fungible Token is a one-of-a-kind, not replaceable digital asset that can take the form of GIFs, video and even tweets.They exist on a blockchain and give the possessor of the NFT digital ownership rights. A blockchain can be described as a data structure that holds transactional records while ensuring security, transparency and decentralization. You can think of it as a chain or records stored in the form of blocks which are controlled by no single authority.

No other fitness/bodybuilding event has moved forward with the creation of such a digital asset and we are proud to continually push the industry forward with new innovations. In addition, each athlete will have the ability to access exclusive discounts, winner-only content, and special offers from Influential Sports Inc. with ownership of their digital NFT. It’s the gateway into the customer loyalty program Influential Sports Inc. is continuing to develop moving into the back half of 2021. Athletes will also have the ability to transfer, trade, or sell their NFT on the WAX blockchain marketplace if they would like to others looking to gain access to the benefits of the Influential Sports Inc. loyalty program. Overall winners will also receive a unique digital asset that will include video footage of themselves on stage as an NFT showing off all their hard work.

Owner of Influential Sports Inc. Corey Swiergosz stated:

“I’m always looking for ways to bring increased value to all stakeholders within the fitness industry that support our fitness events. This is the first step in the process of a larger platform we are working to develop that gives back to the community that supports us.” 

With technological advancements taking place in the blockchain area, it’s a perfect time to blend the physical world application (Trophy or medal) into a digital asset with additional winner benefits. With plans to continue to build upon the launch of the NFT project at the Vancouver Island Showdown on July 17th, 2021, Influential Sports Inc has plans to incorporate these digital assets into future events including the Vancity Showdown on October 9th-10th, 2021 and the Vancouver Island Showdown Pro/AM in 2022.

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